About Us

Miche, the original interchangeable handbag company was established in 2007 in Salt Lake City, Utah. It then expanded to Canada, Europe and Australia. In March of 2016, Miche closed their doors in the United States and sold their patents and trademarks. With so many Miche lovers out there, finding Miche had been getting harder and harder.  In November 2016, Purse Schwag was created to form one goal, to keep Miche alive! 

Fast forward to August 2021, four previous Miche representatives, who never lost their love for Miche, brought Miche back to the United States! Parsons Purses and Purse Schwag joined forces and acquired the Miche patents and trademarks. 

Miche Lives a/k/a Miche 2.0 a/k/a Miche will work with all of your original Miche shells, bases, handles and accessories. All items are brand new, unless otherwise stated. We inspect all products prior to shipment and we have acquired new inventory. We are also in production for more of the Miche you love. This means new shells, new handles and the same bases you love, but with quality improvements for all. Some items are limited, so check back often. 

We greatly appreciate our Miche fans who have stuck with us throughout the years and still hold a special place in their hearts for Miche. We have been listening to you! Please signup for our newsletter so you can stay up to date with all things Miche.  

Should you need to contact us, you can call or text us at (559) HAND-BAG (426-3224) or email us at questions@michelives.com and we will be happy to talk to you!