About Us

Miche is back—and better than ever! Originally launched in 2007 in Salt Lake City, Utah, Miche revolutionized the handbag industry with its unique, interchangeable designs. The brand quickly expanded to Canada, Europe, and Australia, capturing the hearts of women worldwide. Although Miche closed its U.S. doors in 2016, the love for Miche never faded. That passion sparked a revival.

In November 2016, Purse Schwag was created with a singular goal: to keep Miche alive. Fast forward to August 2021, when four dedicated former Miche representatives—teaming up with Parsons Purses and Purse Schwag—acquired Miche's patents and trademarks, officially bringing Miche back to the U.S. market!

Now lovingly referred to as Miche Lives (or Miche 2.0), the brand is ready to inspire both loyal fans and new enthusiasts. All your favorite Miche shells, bases, handles, and accessories are fully compatible with the new inventory. We’re also hard at work designing new products, including fresh shells, updated handles, and the same beloved bases—now with enhanced quality!

Each item is carefully inspected and brand new unless otherwise noted. Some pieces are available in limited quantities, so be sure to check back often for updates! We’re thrilled to have you on this journey and can’t wait to share more of the Miche magic you’ve always loved.

Sign up for our newsletter to stay in the loop and be the first to hear about new arrivals, exclusive updates, and special offers. Have questions? Reach out to us anytime! You can call or text us at (559) HAND-BAG (426-3224) or email questions@michelives.com—we’d love to hear from you!

Thank you for being part of the Miche story. Together, we’re proving that Miche truly lives! 🎉